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[Zoomcast #2] Capture leads by offering value

[Zoomcast #2] Capture leads by offering value

Here's this week's mini-workshop for ya! (8:34 minutes). Karen Estrin (my webmaster and LocalWerx founder) discuss: The importance of a website, even if you're active on social media. Repurposing your content as valuable items for visitors. Immediately providing a...

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[Zoomcast #1] Who we are plus website lead gen basics

Hey there! My webmaster (Karen Estrin) and I decided it was time to let you in on our behind-the-scenes discussions ... about those things our customers ask us. Welcome to our new Zoomcast series! We've worked together on projects for a couple of years, and we've...

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[QW12] Kathie’s ‘7 deadlies’: words to avoid in projects

[ Executive summary: avoid overusing the words on the 2nd bulleted list. 🙂 ] It doesn't matter if we are authoring a technical manual, non-fiction book on X process, or a heartfelt tribute to a best friend. Lacing our work with unnecessary ‘filler’ words can ruin a...

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My auto-email problem solved! (I t.h.i.n.k)

My auto-email problem solved! (I t.h.i.n.k)

[Note]  Tomorrow is the 77th anniversary of D-Day, where participants from 12 countries fought as allies against the Nazi regime. Many battles took place that day. Thank you to veterans who participated and the families who supported them back home in Australia,...

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[QW11] Fixing corrupted Windows filenames

Happy Anniversary to our Quick Win posts! The first QW offering appeared on May 20 last year, and we haven't looked back! I love these. They are short, sweet, and get some useful 'office tech' or other tips in your hands. The QWs usually come from costly lessons...

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Moms: Small moves. Lots of love.

Moms: Small moves. Lots of love.

  Something a little different this time: a writing assignment for you! But hang on. I think you'll like it. When you're finished, you'll have a different kind of Mother's Day card mapped out (or something for another special person in your life). I first offered...

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[QW10] – Copying an online button or its text

. Here are three reasons to copy a website button or the text behind it: You don't have time to check out the information right now. You want to see where the button leads before clicking it (which you can also do by hovering over it and looking at the link text near...

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[QW9] – Adding professional bullets to your LinkedIn profile

  Yeees, I know LinkedIn® has a way to add bullet points to your About section. But the ones I've seen are unprofessional ('cutesy' icons, really), and LinkedIn keeps changing the code and/or rules for adding them. Got the solution for ya when it comes to: [QW9]...

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