Most of my writing projects revolve around areas where I help clients maximize their
- Online presence.
- Business documentation.
- Articles showcasing their business.
But, sometimes I get to have just plain ol’ fun
– as you’ll see with the first item, here.
Take a look!
This was a serendipitous moment with the client
bringing her dog into the mix.
See what you think when you meet Gracie Shepherd
(the oh-h-h so patient big doggie ;-> ).
“You deserve an award for best garage sale ad ever!”
I agree with the Facebook comment on the graphic artist’s account.
It was fun helping her tweak this successful yard sale notice.
She asked, “Can you help me make it something no one can resist?”
Once we had it looking more like a news alert, it was irresistible.
Gracie – the German Shepherd – is quite the saleslady, don’tcha think?
People went just to meet her, and bought stuff in spite of themselves.
Look at those eyes!
“Mom … pleeeeeease!”)
Editing or proofing niche market books
I appreciate the effort of those who help us by writing short, niche market books about their areas of expertise.
These are relatively quick reads teaching us a specific topic.
Here are examples of books, in this genre, I have edited.
If a book is in your future … let’s talk!
Ongoing writing effort
I write the Small Business of the Month award articles for our Chamber of Commerce. Although some of the formatting is different from my submission, here is April 2018.
From all the winners that year, Turning Pointe Academy was selected as the 2018 Small Business of the Year. Yay!
Let’s work together on your similar writing project.
| Turning Pointe Academy for the Performing Arts Named April Small Business of the Month
Once upon a time, Alisha Kuckartz dreamed of creating magic for young people, just as dozens of trips to Disney properties had been magical for her.
Could she turn her varied background in dance, twirling, and teaching into something imaginative and artistic in West Lafayette, IN? She could … and she did!
Turning Pointe Academy (TPA) is the result of that dream. Its mission is to develop learners holistically. TPA staff teaches performing arts with a unique approach, and no other local business offers such a diverse curriculum within one building.
As a Certified Facilitator for Steven Covey’s 7 Habits of Highly Effective People, Alisha trains her staff in these proven methods. Students – ages three to adult – are taught important life lessons while pursuing goals of becoming dancers, actors, or musicians (to name a few).
Committed to the cause
Ms. Kuckartz is committed to the cause. As a language arts and reading teacher at Benton Central Junior-Senior High School with a busy life at home, Alisha believes she has found her niche.
Prioritizing and putting first things first – Covey’s Habit #3 – is part of Alisha’s commitment to quality and maintaining personal and professional balance.
“My mission,” Alisha says, “involves being the best educator I can be – in my home, at my academy, and inside the school.”
The idea of ‘holistic’ learning speaks to a result that is more than its individual parts. What does this mean to TPA and the pupils? Alisha tells us:
Alisha’s journey in dance began when she was a six-year-old child at Purdue games.
“The first things that caught my eye were the twirlers,” she says, “the cheerleaders, and dancers.” Yes, we’re talking about that Alisha Kuckartz!
You may recognize Turning Pointe’s leader as Purdue University’s Golden Girl #18. (Now: for the IU fans, that’s one of the country’s best twirlers at the top of her art form!
Alisha was the director of the Purdue Bands Goldusters and Twirlers from 1999 to 2012.
These positions were dreams-come-true for Alisha, and they played an integral part in the Turning Pointe Academy vision.
What was the ‘secret sauce’ that put her over the top?
When she was a competitive twirler, Ms. Kuckartz’s coach suggested dance lessons to support her advancement. Enter Kathi Kasyan, owner of the classical ballet studio where Alisha was expertly trained from age eight through her college years.
The story’s nice twist: ‘Miss Kathi’ has taught at TPA since the doors opened in 2013!
We asked Alisha why her clients are loyal to Turning Pointe Academy. She told us:
In closing, perhaps this best describes why we feel the magic when we walk into Turning Pointe Academy. Alisha is enthusiastic when explaining:
(Location and contact information followed)
I enjoy small projects, too.
I’ve helped a landlord write a lease ‘real people’ can understand and edited campaign materials for a town council candidate.
This isn’t a super-duper copy of a canvassing postcard, but you’ll get the general idea.
“You can vote on Sunday, if you wish.” Not!
And … speaking of elections … here’s an interesting sample I share at some networking events.
When we introduce ourselves and tell what we do, I say, “I can save you from this kind of embarrassment.”
There are audible gasps as they see the original copy had the wrong date for voting!
It is easy to make these mistakes.
According to the original, the election was on Sunday!
Readers received the correction (the extra box at the lower left) the Saturday before voting. Yikes.
The magazine staff hasn’t contacted me about editing for them.
Do you think that part of my email was lost in cyberspace? <grin>
Let me help with your next writing effort
[ And … before you ask … I’m sorry. I can’t loan out Gracie Shepherd ;->]
Kathie York Writing
Copywriting • Editing • Proofing
Plus: Strategic Website Assessments (proofing on steroids :->)
“Online. On paper. Gotcha covered.”