There it was: my beautiful website. It had been a long journey through two webmasters, but it was finally up-and-running.
A friend told me, “I like it. Simple, plenty of headings and white space. It’s not cluttered.”
I sighed with relief.
Unfortunately, the glow didn’t last long.
Everyone was saying, “Now you need to send stuff on Twitter three or four times a day. That’s how you get hundreds of people to your website every day.”
“That is not gonna happen!”
I know those friends meant well, but I politely told them:
“I don’t need hundreds of people on my site every day.
I can’t work for hundreds of people.
And there is no way I can afford a tweet addiction.
I’d never get anything else done!”
Bu-u-u-t, I did find a way to take control of my social media while quickly ‘up-ing’ my Twitter status.
No matter your field, I suggest checking out Quora ( https://www.quora.com/ ) as a way to get your name ‘out there’ and help clients at the same time.
It’s an application where you answer questions in your area of expertise, and share them on Facebook or Twitter, if you’d like.
I share my Quora answers only on Twitter.
That’s it. I’ll never have time to ‘do it all.’
Example of how I use Quora
I use Quora to answer questions about proofreading, editing, and grammar.
Here’s an example:
Their question: Why is it ‘a house’ but
‘an hour’ when we use these ‘h’ words?
My answer: Because, with ‘house,’ you
pronounce the ‘h’ (a consonant takes ‘a’).
With ‘hour,’ you do not. You pronounce
the ‘o’ (a vowel uses ‘an’).”
Your answers don’t have to be long
Short, sweet, to the point.
I find these ‘a’ and ‘an’ errors when proofreading for clients, which is why I took the time to answer this question.
The more problems people can correct before a professional sees the file, the less money they spend.
I don’t think someone asking this question wants a dissertation on grammar. Therefore, I didn’t provide a lot of detail. They just want to know why one is ‘a,’ and the other is ‘an.’
I often have the shortest answer to a question on Quora. If it makes sense and doesn’t wander all over the place, the solution is easier to remember. And that’s the point. We’re in there to help, right?
Take heart: your Quora offerings don’t have to be complicated. In fact, one of my favorite examples is a “No” from me.
Someone else wrote five paragraphs to say the same thing.
Wow. I don’t have that kind of time. I bet you don’t, either!
Your Takeaway: There are smart (and not-so-smart) ways to use social media. If you’re in business, Quora might be an answer to the question,
“How can I get my expertise out there, consistently,
without the process taking over my life?”
When you sign up – it’s free, by the way – you tell Quora your knowledge area (or areas). Then, you’re on your way.
Final Note: Let’s all try to remember: we are in control of our online presence and social media use. Consistency is the key, of course, but that word doesn’t translate to ‘every moment of every day’ use!