Here’s why proofing will never die!
[If you prefer to listen, here’s the audio. ]
My a-l-m-o-s-t proofreading client excitedly opened the 4-inch-thick box.
He grinned and triumphantly handed me a sheet of paper.
It was one of 1,000 expensive-paper-super-thick-four-color fliers.
NOW I proofed it.
I read it three times, slower with each pass.
Was … was I … missing something?
With a puzzled look on my face, I asked him,
“When is your event?”
It was a pin drop moment.
The same people who wrote the text … proofed the text.
And here’s the math:
[Writer] + [Proofing your own work] = [REwork]
(It can also = missing your deadline.)
“Are you ready for a ‘fresh pair of eyes’ to proofread your work?”
[ He’s not too swift at the keyboard, but
you should see him chase grammar! ]
Let me transform your text from
‘blah’ to ‘breathtaking’
Grab a cuppa and check it out!
Proofreading • Editing • Copywriting
Strategic Website Assessments (proofing on steroids :->)
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