Worst nightmare comes true
“They’re here! Our fliers are here!”
My ‘almost client’ opened the box.
1,000 copies of super-glossy-four-color-cost-a-bunch fliers
She proudly handed one to me.
I got a puzzled look on my face and asked,
“When is your event?”
Pin drop moment, and I saw a tear. “Ten people checked that. Ten.”
A sad smile from me.
“The same ten people who helped write it?
And knew what it was supposed to say?”
“Kathie, you’re right. I’ll have you proofread it, next time.”
It doesn’t matter if it’s a flier, business paper, or niche market book.
It may even be a new online course or website update.
[Same project] + [Same people to proof it] = [Trouble]
We must use a ‘fresh pair of eyes’ on our final work, or results can be disastrous. And expensive.
Even a proofer needs a proofer!
Ready for a ‘fresh pair of eyes’ to check your work?
Need help achieving accuracy and clarity in your written materials?
Want to ensure your website makes sense to others?
Grab a cuppa coffee, kick back, and
check out Kathie York Proofing
Proofing • Editing • Business Writing
Let’s discuss your project!