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[Zoomcast #8] A surprise from Karen!

[Zoomcast #8] A surprise from Karen!

Hey there! Here's our latest mini-workshop for ya (3:46 minutes). Or-r-r-r not! Karen surprised me with a congratulatory message about my book plus a short interview on the process to get it done. I had no idea that was coming, so ... hey! I think I did a pretty good...

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[Zoomcast #8] A surprise from Karen!

[Zoomcast #7] Recurring income model: Memberships

Hey there! Here's this week's mini-workshop. (17:11 minutes). Among other items, Karen Estrin (my webmaster and LocalWerx founder) and I discussed: How a recurring income model can help the company and the member. Bundling services and providing ongoing, specific...

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[Zoomcast #6] Making website images user-friendly

Hey there! Here's this week's mini-workshop. (19:29 minutes). Among other items, Karen Estrin (my webmaster and LocalWerx founder) and I discussed: Resizing images and creating labels for screen readers. Creating a 'light box' effect to allow the reader to zoom in on...

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[Zoomcast #5] Domains and your brand

Hey there! Here's our next mini-workshop (8:17 minutes).  It's about a term people throw out there a lot, but rarely explain: 'domains' online. We use domains – online addresses – all the time. It's how you got here (thanks!), today, which Karen and I discuss. Think...

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[Zoomcast #4] Pinterest and outsourcing tips

Hey there! Here's this week's mini-workshop. (8:07 minutes). Among other items, Karen Estrin (my webmaster and LocalWerx founder) and I discussed: A surprising fact that makes Pinterest easier to maintain than we thought. Yay! The importance of having the right...

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[Zoomcast #3] Embedding a YouTube video into a blogpost

Hey there! This week's mini-workshop (4:28 minutes) wasn't planned as part of our Zoomcast series. But it sure is a good example of repurposing content!  Karen and I talk about embedding videos into a blog post. I asked her to record this for me, because I'm a visual...

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[Zoomcast #2] Capture leads by offering value

Here's this week's mini-workshop for ya! (8:34 minutes). Karen Estrin (my webmaster and LocalWerx founder) discuss: The importance of a website, even if you're active on social media. Repurposing your content as valuable items for visitors. Immediately providing a...

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[Zoomcast #1] Who we are plus website lead gen basics

Hey there! My webmaster (Karen Estrin) and I decided it was time to let you in on our behind-the-scenes discussions ... about those things our customers ask us. Welcome to our new Zoomcast series! We've worked together on projects for a couple of years, and we've...

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