Blog
![[Zoomcast #8] A surprise from Karen!](https://kathieyork.com/wp-content/uploads/2022/01/Zoomcast-featured-image.jpg)
[Zoomcast #8] A surprise from Karen!
Hey there! Here's our latest mini-workshop for ya (3:46 minutes). Or-r-r-r not! Karen surprised me with a congratulatory message about my book plus a short interview on the process to get it done. I had no idea that was coming, so ... hey! I think I did a pretty good...
![[QW19] (Save early) + (Save often) = No regrets](https://kathieyork.com/wp-content/uploads/2020/08/Question-mark-with-man.jpg)
[QW19] (Save early) + (Save often) = No regrets
Okay. I admit it. I don’t mess up files very often, because I usually follow my process....
[Zoomcast #7] Recurring income model: Memberships
Hey there! Here's this week's mini-workshop. (17:11 minutes). Among other items, Karen Estrin (my webmaster and LocalWerx founder) and I discussed: How a recurring income model can help the company and the member. Bundling services and providing ongoing, specific...
Don’t grab the wrong Quick Access Tool!
We select the wrong icon and go back to the beginning of our PowerPoint slideshow....
[Zoomcast #6] Making website images user-friendly
Hey there! Here's this week's mini-workshop. (19:29 minutes). Among other items, Karen Estrin (my webmaster and LocalWerx founder) and I discussed: Resizing images and creating labels for screen readers. Creating a 'light box' effect to allow the reader to zoom in on...
[QW18] A scanner “Oops!” fix
Ooookay … I’ve had my flatbed scanner (a Canon MP Navigator EX) for years. Never a...
[Zoomcast #5] Domains and your brand
Hey there! Here's our next mini-workshop (8:17 minutes). It's about a term people throw out there a lot, but rarely explain: 'domains' online. We use domains – online addresses – all the time. It's how you got here (thanks!), today, which Karen and I discuss. Think...
![‘Titanic’ lessons in strategic management (and it’s not what you think!) [Redux]](https://kathieyork.com/wp-content/uploads/2019/02/Cartoon-Titanic-ship.jpg)
‘Titanic’ lessons in strategic management (and it’s not what you think!) [Redux]
In June 2019, I re-issued an updated version of this article. And the world imploded...
[Zoomcast #4] Pinterest and outsourcing tips
Hey there! Here's this week's mini-workshop. (8:07 minutes). Among other items, Karen Estrin (my webmaster and LocalWerx founder) and I discussed: A surprising fact that makes Pinterest easier to maintain than we thought. Yay! The importance of having the right...
[Zoomcast #3] Embedding a YouTube video into a blogpost
Hey there! This week's mini-workshop (4:28 minutes) wasn't planned as part of our Zoomcast series. But it sure is a good example of repurposing content! Karen and I talk about embedding videos into a blog post. I asked her to record this for me, because I'm a visual...
[Zoomcast #2] Capture leads by offering value
Here's this week's mini-workshop for ya! (8:34 minutes). Karen Estrin (my webmaster and LocalWerx founder) discuss: The importance of a website, even if you're active on social media. Repurposing your content as valuable items for visitors. Immediately providing a...
[Zoomcast #1] Who we are plus website lead gen basics
Hey there! My webmaster (Karen Estrin) and I decided it was time to let you in on our behind-the-scenes discussions ... about those things our customers ask us. Welcome to our new Zoomcast series! We've worked together on projects for a couple of years, and we've...
[QW17] Test your site again AFTER it launches!
I've discovered many people have this resolution in January: "THIS is the year I...
Kathie’s ‘take’ on Hemingway Editor
I'm open to saving editing bucks when I can. Although most of my time is...
[QW16] Is ‘farther’ or ‘further’ correct?
I don't provide a lot of grammar-type Quick Wins nowadays (let me know if...
Contact Kathie
Need help reaching non-overwhelm?
Even if tech is involved?!
Give me a brief description of the issue.
Maybe I can help.
No invoice.