My friend (I’ll call her Sally) told me she was fed up with website hype. Hype cost her, dearly. Sally had just paid a bunch o' money for a site update she couldn't use. I'll share my friend's costly story, but first: here's an idea that may help you before you're derailed by website hype. Project liaison “They just don’t get it!” is often the cry from … [Read more...] about “I’m fed up with website hype!”