[Here's the audio, if you'd like to listen.] As business owners, we must wrangle our long-term goals and guide them safely into the corral if we want to succeed. It’s called strategic management, and I promise “this here session here” - as Radar O’Reilly would say - will be interesting. Howzabout (I sometimes make up words) this as our … [Read more...] about ‘Titanic’ lessons on strategic management (and it’s not what you think!)
Business builder
6th Step to ‘Non-Overwhelm’: “Shut it down!”
In my 5 Steps to 'Non-Overwhelm' post, I promised to address three additional ways to keep our companies – and lives – on track: 6. Shutting the business down each week (Gasp!) 7. Wrangling paperwork (Hmmm.) 8. Getting our schedules under control (How?) Today, let's learn this valuable-though-somewhat-painful lesson: The world can get along without us for … [Read more...] about 6th Step to ‘Non-Overwhelm’: “Shut it down!”
“Should I use links on my website?”
Since I'm a website tester, people ask me for advice from 'the other side' ... the angle of the person who sees the good and the bad. They wonder if links are a positive or a negative for their pages. Well ... this depends on the reliability of the links. I use very few links You may have noticed I use very few URLs (links) on my pages. I stay pretty … [Read more...] about “Should I use links on my website?”
“I’m fed up with website hype!”
My friend (I’ll call her Sally) told me she was fed up with website hype. Hype cost her, dearly. Sally had just paid a bunch o' money for a site update she couldn't use. I'll share my friend's costly story, but first: here's an idea that may help you before you're derailed by website hype. Project liaison “They just don’t get it!” is often the cry from … [Read more...] about “I’m fed up with website hype!”
Rescue your proofing budget!
Do you remember that D+ essay in high school? The one with sentence fragments and misspellings? And some wrong words used in place of the right ones? Yeah. That essay. Mom wasn't pleased, was she? Let me help you avoid this scenario and save money on proofing. ’Cause in the real world, the critics can be worse than Mr. Eley in sophomore English. And each … [Read more...] about Rescue your proofing budget!
‘Newsjacking’ Harry and Meghan
(If you'd rather listen, here's the audio.) To paraphrase the classic song, "We're just wild about Harry." For Brits and Yanks, the May 19, 2018 wedding of Prince Harry and Meghan Markle is still on our minds as this posts 18 days later. If you are a writer, you can use this topic tomorrow or 10 years from now. Readers will still know who Harry and … [Read more...] about ‘Newsjacking’ Harry and Meghan
