My friend (I’ll call her Sally) told me she was fed up with website hype. Hype cost her, dearly. Sally had just paid a bunch o' money for a site update she couldn't use. I'll share my friend's costly story, but first: here's an idea that may help you before you're derailed by website hype. Project liaison “They just don’t get it!” is often the cry from … [Read more...] about “I’m fed up with website hype!”
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‘Newsjacking’ Harry and Meghan
(If you'd rather listen, here's the audio.) To paraphrase the classic song, "We're just wild about Harry." For Brits and Yanks, the May 19, 2018 wedding of Prince Harry and Meghan Markle is still on our minds as this posts 18 days later. If you are a writer, you can use this topic tomorrow or 10 years from now. Readers will still know who Harry and … [Read more...] about ‘Newsjacking’ Harry and Meghan
5 Steps to ‘Non-Overwhelm’
“A YEAR? To write a blog post?” My friend’s eyes were deer-in-headlights big, and his eyebrows shot up. Way up. The same thing has probably happened to you. Others rarely understand the complexity of our work. They don't see the details behind 'Task A,' and they've never heard of 'Task H.' However, we deal with A-through-Z on a regular basis. Keeping … [Read more...] about 5 Steps to ‘Non-Overwhelm’