“MONTHS? To write a blog post?”
My friend’s eyes were deer-in-headlights big, and his eyebrows shot up.
The same thing has probably happened to you.
Others rarely understand the complexity of our work.
They don’t see the details behind ‘Task A,’ and they’ve never heard of ‘Task H.’ However, we deal with A-through-Z on a regular basis. Keeping track of it all can be overwhelming.
I decided, long ago, I wasn’t too crazy about ‘overwhelming.’
To protect my heart rate, if nothing else, I developed an eight-part solution to the stress.
Today, I share my first five steps to ‘non-overwhelm’ (I invent words 😎 ).
If you’re a landscaper or a software developer, a minor error in spelling or grammar on a handout isn’t such a big deal.
It’s met with, “Oh, too bad. Someone missed that.”
One tiny proofing error on my site?
This is why it takes me so long to perfect a blog post.
Where must you be perfect?
What’s the visible part of your business where you cannot afford to make mistakes?
The landscaper I mentioned? Those bushes must make it through their first year and still look great. The software developer? A client’s new website had better work 24/7 right from the get-go.
Just keeping up with it all can be overwhelming.
Here are five steps I take for building
non-overwhelm into my daily schedule.
No matter your area of expertise, you can
tweak this information for your use.
STEP 1: Create your base
Before I started this journey, I perfected six posts while still ‘working for the man.’
Building in the Step 1 non-overwhelm
I needed six-months of blog posts to support my goal: having good examples of my work ‘out there’ while I pursued other projects.
For you, it might be landscaping a couple of friends’ yards or creating their websites while you still have time to change your procedures or find better suppliers.
Experience, glowing testimonials, and several examples to show others? Pure gold.
While we’re at it, we can build in processes to make the journey more enjoyable.
STEP 2: Set up your process
My best up-front company process decisions were:
• Specifying a weekly Blog Day where I work only on posts.
• Naming a recurring day each month as posting day.
• Creating a checklist to keep me on track.
My checklist includes steps in the writing process, behind-the-scenes technicalities for the website, and leaving time for coaching clients in my strategic website assessment program.
Building in the Step 2 non-overwhelm
Our lists will be different, but the purpose is the same:
Keeping us on track!
Surprising side-effects of my first and third bullets:
• Blog Day is so different from client work, I find it relaxing.
• The checklist helps me sleep at night. My brain can rest, too.
STEP 3: Follow your process!
No matter how difficult, stick with the plan every Monday.
As you move through each day, tweak as needed.
By Friday, you’ll have your updated process.
Test it next week, and change what doesn’t work.
This isn’t a quick fix. You won’t perfect anything overnight.
For example, here’s my current Blog Day process:
• Review the next month’s release.
• Edit other in-process files.
• Check for blog maintenance issues.
A pretty good list, right? Logical. Succinct. Yeah, now.
It took a while to get it together because it was a paradigm shift.
Not letting anything get in the way? But … but ….
I removed things that didn’t have to be done on this special day (which was more time-consuming that you might think!).
Building in the Step 3 non-overwhelm
Note that, on Blog Day, I spend most of my time improving files. This creates built-in calm and encouragement as I see posts come together into the final result.
Just in case, I leave time to address WordPress behind-the-scenes maintenance issues for my blog (more about this, later) and delegate the work to others.
No matter our business, delegating isn’t easy.
It used to be ‘just us,’ and it’s hard to let go, isn’t it?
Once we can, it’s liberating.
STEP 4: ‘Rinse and repeat’
As it tells us on the shampoo bottle, repeat as necessary.
No matter the timeline, the non-overwhelm process is the same:
1. Give yourself plenty of time to perform the work.
2. Walk away and let it ‘season,’ a bit.
3. Revisit it, later.
4. Make it better.
5. Repeat #1-#4 as necessary.
Sometimes, #4 (‘Make it better’) comes from a hard lesson: a shrub you planted dies in the sun or a website link goes nowhere.
Add a note to your Lessons Learned file, update options in STEP 3 (‘Follow your process’), and m-o-v-e on.
Building in the Step 4 non-overwhelm
“Move on?! How? We have an angry client!”
No … no, we don’t, because we build in non-overwhelm.
When we try something new, we start with friends – or a willing, trusted client – needing the product or service.
They know we’re learning and usually provide helpful feedback.
STEP 5: Maintain and grow
Regularly schedule time to maintain and grow your business.
Three parts of my ongoing maintenance and are:
• Learning about my craft (others’ blogs, training courses, etc.)
• Setting aside a ‘catch up’ day each week
• Attending specially selected networking venues
Building in the Step 5 non-overwhelm
(In other posts, I’ll address shutting the business down each week, wrangling
paperwork, and getting our schedules under control.)
‘Catch-up’ day is my biggest non-overwhelm boost. Try it! It’s a day to wrangle those little bits and pieces and march ducks into rows.
Researching ideas from others in our fields can keep us motivated.
That’s calming, too.
Regarding the networking: I strongly suggest building a professional ‘live’ network, not just online groups.
It took me two years to explore local face-to-face venues and finally winnow the list down to the two best groups for me.
Tiring, but worth the effort.
‘Maintain’ can mean actual maintenance!
Whether it’s working with my webmaster, my computer expert, or doing the office paperwork, I schedule ongoing maintenance.
HUGE in the non-overwhelm department.
Try it! Heck, try all five steps!
Your Takeaway: No matter your area of expertise, incorporating ‘non-overwhelm’ steps can add peace to your business process.
Note: I’d be glad to help you think through your possibilities in creating a more peaceful environment. I promise: it’s not a sales call!
Join the Conversation: What is your favorite way to build ‘non-overwhelm’ into your schedule?
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Let’s all learn from each other!