[QW20] “It’s not marketing. It’s being helpful.”

by | Jun 7, 2022

[ Quick Win posts – QWs – are brief items to help non-overwhelm your day. Enjoy! ]


Yesterday was the 78th anniversary of D-Day, where participants from 12 countries fought as allies against the Nazi regime. Many battles took place that day. I am grateful for the veterans who participated and the families who supported them back home in

Australia, Belgium, Canada, Czechoslovakia, France,
Greece, the Netherlands, New Zealand, Norway,
Poland, the United Kingdom, and the United States.


Here’s a short (< 4 minutes) video from Paul Boag, a website usability specialist. Paul has an interesting – and surprising – ‘take’ on marketing and personal branding. 

I’m a member of Paul’s Slack group and enjoy his wit and insights with the team as well as his bi-weekly newsletters. I have permission to share this column with you.

As Paul so deftly points out: we all need to consider that yucky term: ‘brand.’

Some of us are employees, others serve our families at home, and some are da boss :->. A lucky few retired years ago and are volunteering.

If we don’t have the magic three of know / like / trust, getting our ‘brand’ out there can be tough.

Paul and his wife are from the U.K. Earlier this year, they spent several months in the States.  (Talk about working remotely!) They were traveling so much, they bought an RV instead of renting one. Not a bad idea, and that’s why he’s sitting beside their Four Winds RV.

[QW20] “It’s not marketing. It’s being helpful.”

Click here for Paul’s short video

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Come back to join in the conversation here, afterward.

I hope you enjoyed this Quick Win ( [QW] ). I was happy to share Paul Boag’s insights with you. Feel free to pass this on to others.

Join the Conversation

Would you please help me grab some Google love by sharing this post and commenting?

Select one of these discussion topics or bring your own. Tell us how you:

  • Set your helpful self  😎 apart at work if you’re an employee.
  • ‘Market’ your brand to your family if you’re that work-at-home adult.
  • Help your brand in non-business ways if you’re an entrepreneur.
  • Share your skills with a not-for-profit where you volunteer. 

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… or need help getting your biz or life headed toward the non-overwhelm space. 

Thanks for spending part of your day with me.
I know you’re busy, and I appreciate your time.

Hope to hear from you soon,

Subscribers: remember to contact me – using the special email address –  for the free non-overwhelm Zoom call 😎 mentioned in your June email.

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Kathie York, CSQE
Queen of Non-Overwhelm
Goals Accountability Instructor

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