5 Steps to Non-Overwhelm [Redux]

by | Jan 2, 2021

[ Chapter 1 in my book is based on this post. ]


As small business owners suffered through the ‘overwhelm’ known as 2020 (!), I know some of us used a bit of the shutdown time to re-work company procedures.

In that spirit, I’ve updated the flagship to my ‘non-overwhelm’ series that began in 2018. 

Even without a pandemic, this part of my business journey was painful.
How can it take so much time to figure out simple business processes?!?

Mainly ’cause those big, honkin’ courses we took or business books we read were often taught/written by people … who don’t own a company.

They’ve never been the little guy. They’ve always had a boss. They’ve never been the boss.

As Dogbert would shout – as he waves a disgusted paw – “BAH!”

So, here’s my take.

For new subscribers, this may be your first look into my new word:


I hope you grab a helpful tidbit or three. cool

There’s nothing here that was difficult … once I thought of it.

Ahhh! See how this works?

Now you don’t have to waste all that time getting to ‘the practical.’

Happy New Year!

“It takes you hours to update your website? Or to write a post?”

My friend’s eyes were deer-in-headlights big, and his eyebrows shot up.

Wwaayy up.

The same thing has probably happened to you.
Others rarely understand the complexity of our work.

They don’t see the details behind ‘Task A,’ and they’ve never heard of ‘Task H.’
However, we deal with A-through-Z regularly.
As business owners, it’s easy to get overwhelmed with it all.

I decided, long ago, I wasn’t too crazy about ‘overwhelmed.’

So, I developed a 7-part solution to keeping ducks in rows.

And I coined a new word: non-overwhelm.

Today, I share the first 5 steps in my process to keep it all together (business- and life-wise) without heading into the overwhelmed territory.

My ‘perfect’

If you’re a landscaper or a software developer, an error on your website isn’t such a big deal.

It’s met with, “Oh, too bad. Someone missed that.”

But one service I offer is suggesting improvements
for your website’s ease of use (usability) factor.
Let’s make it easier for your visitors to get to “Yes.”


Errors on my pages?
Making my site difficult to use?

Credibility lost.
Like you, there are some places I can’t mess up!

Where must you be perfect?

What’s the visible part of your business where you cannot afford mistakes?

For the landscaper I mentioned, those bushes must make it through their first year and still look great.

The software developer? Clients’ websites must work 24/7.


Keeping up with it all can be overwhelming.

Here are the first 5 steps I take to non-overwhelm.
I follow Steps 3-5 – faithfully – every week.
(Grrr! Sometimes it’s hard to do!) 
No matter your area of expertise, you can
tweak this information for your use.

Build in the non-overwhelm.

Build in the non-overwhelm.

STEP 1: Create your base

When I started my entrepreneurial journey, my focus was on writing, editing, and proofreading.

I come from the world of contract technical training and writing, most often in an IT environment. I perfected several blog posts (on weekends!) for my own company while ‘working for the man.’ 

Building in Step 1 non-overwhelm

I needed six months of articles to support my goal: having good examples of my work on display while pursuing client projects.

For you, it might be landscaping a friend’s yard or creating their website while you still have time to change your procedures or find better suppliers.

Experience, glowing testimonials, and several examples to show others?

Pure gold.

While we’re at it, we can build procedures to make the journey more enjoyable.

STEP 2: Set up your process

My 3 best up-front company process decisions were:

• Specifying a weekly MyBiz Day where I work on my business, not in it.
• Setting a schedule for posting articles (no shirking!).
• Creating a PAPER checklist, every Friday, for the next week.

My checklist shows a ‘catch up day,’ builds in time for client work, and allows me to update my website when needed.

Without impacting my schedule (Woo hoo!)

Building in Step 2 non-overwhelm

Our lists will be different, but the purpose is the same:

Keeping us on track!

Surprising side-effects of my first and third bullets:

• MyBiz Day is so different from client work, it’s relaxing.
• The checklist helps me sleep at night. My brain rests, too.

Follow, tweak, and perfect your process.

Follow, tweak, and perfect your process.

STEP 3: Follow your process!

No matter how difficult, stick with your plan every week.

As you move through each day, note the tweaks needed.
By week’s end, you’ll have your updated process.

Test it next week and change what doesn’t work.

Small steps.

This isn’t a quick fix.
It’s a paradigm shift. Don’t allow other projects to
sneak in where they don’t belong

Creating the ‘catch up’ day (on Monday) was a non-overwhelm leap forward for me.
The non-critical projects that want to sneak into MyBiz Day?
Moved to the next Monday.
Instant peace of mind and building in accomplishment. 

Building in Step 3 non-overwhelm

On MyBiz Day, I spend most of my time improving things: website, Pinterest boards, posts to the LinkedIn groups where I participate, or maybe a checklist needing my attention.

This creates built-in calm and encouragement. For one thing, I get to methodically see projects come together into their final result.

Just in case, I leave time to address WordPress maintenance issues and delegate the work to others, if necessary.

No matter our business, delegating isn’t easy.

It used to be ‘just us,’ and it’s hard to let go.

Once we can, it’s liberating.

STEP 4: ‘Rinse and repeat’

As it tells us on the shampoo bottle, repeat as necessary.

No matter the timeline, the non-overwhelm process is the same:

1. Give yourself plenty of time to perform the work.
2. Walk away and let it ‘season’ a bit.
3. Revisit it later.
4. Make it better.
5. Repeat #1-#4 as necessary.

Sometimes, #4 (‘Make it better’) comes from a hard lesson: a shrub dies in the sun, or a website link goes nowhere.

Add a note to your Lessons Learned file, update your options in STEP 3 (‘Follow your process’), and m-o-v-e on.

Building in Step 4 non-overwhelm

“Move on?! How? We have an angry client!”

No … no, we don’t, because we build in non-overwhelm.

When we try something new, we start with friends – or a
trusted client – needing the product or service

They know we’re learning and provide helpful feedback.

Maintain and grow the company.

Maintain and grow the company.

STEP 5: Maintain and grow

Regularly schedule a time to maintain and grow your business.

Three parts of my ongoing maintenance are:

• Using part of the ‘Catch up’ day, when necessary.
• Learning about my craft (others’ blogs, training courses, etc.).

• Attending specially-selected networking venues.

Building in Step 5 non-overwhelm

‘Catch-up’ day is my biggest non-overwhelm boost.

Try it!

It’s a time to wrangle those little bits and pieces and march ducks into rows.
Monday is my catch-up day because it gives my week a positive start.
I accomplish something quickly on the first day back in the office.

Researching ideas from others in our fields keeps us motivated.
That’s calming, too.

Regarding networking: I strongly suggest building a professional ‘live’ network, not just online groups. It took me two years to explore local face-to-face venues and finally winnow the list down to the two best groups for me.

Tiring but worth the effort.

‘Maintain’ can mean actual maintenance

Whether it’s working with my webmaster, my computer expert, or doing the office admin, I schedule ongoing maintenance.

HUGE in the non-overwhelm department.

Try it.  I know it works!

Your Takeaway: No matter your area of expertise, incorporating ‘non-overwhelm’ steps can add peace to your business processes.

Note: I’d be glad to help you get past overwhelm! Let’s think through possibilities in creating your more peaceful environment. 

Join the Conversation

What is your favorite way to build ‘non-overwhelm’ into your schedule?

Please share in the comments section, send this post to a buddy, and subscribe so you won’t miss my other helpful posts.

I promise: no inbox stuffing or sharing your personal information.

Let’s all learn from each other, and Happy New Year!

Thanks for your time today. I know you’re busy.

Contact meif you have questions about this post or need some help getting to non-overwhelm!

Hope to hear from you soon,


The 6th Step to ‘Non-Overwhelm.’ I almost died before I figured this out!

My ‘Non-Overwhelm’ Book

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  1. Norman Phelps

    Another great post! You can apply the steps to business and also some of your personal life. Thanks Kathie. Happy New Year.

    • Kathie York

      Thanks, Norman!
      They do intertwine, don’t they?
      If you follow the other links – especially to the one about shutting down – you’ll see I learned some lessons the hard way.
      Especially for those of us who have done government work, it’s sometimes difficult to step back and see we need a LIFE, too!

      I may be biased 😎, but I think the ‘tax time’ pointers in Step 7 are the most helpful. I was happy to find them. Now they’re just, “Well, duh!” moments that embarrass me. Ha!

      Appreciate your time, and Happy New Year to you and yours, too.


  2. Robyn Smith

    Thanks, Kathie!
    Your tip to identify your “perfection” category is helpful for setting priorities and maintaining focus.
    Your “Follow the Process” step gave great advice for perfectionists on how to move forward while discovering one’s most successful strategies.
    Both of these were especially insightful and will be put into practice in 2021.

    • Kathie York


      I am so glad I could help. It took years to figure it all out, and it is a blessing to help others get it done faster than I did. 😊

      Once we finally realize there IS a place in our business where we need to be “perfect,“ it helps. There are some things we can delegate, but that area is not one of them.

      You may discover, as I did, following your blueprint each week is the most productive thing you’ll do. When you get to the end of the changes, you HAVE your process! You create an excellent base where you can tweak the minor changes you will need in the future.

      I wish you well in 2021, and hope you will keep me informed about your progress! K.


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Kathie York, CSQE
Queen of Non-Overwhelm
Goals Accountability Instructor

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