Blog

[Zoomcast #8] A surprise for Kathie!

May 16, 2022

Hey there! Here's our latest mini-workshop for ya (3:46 minutes). Or-r-r-r...

[QW19] (Save early) + (Save often) = No regrets

May 2, 2022

[ Quick Win posts – QWs – are brief items to help non-overwhelm your day. Enjoy! ] Okay. I admit it. I don’t mess up files very often, because I usually follow my process. Only ... this time, I didn't. Translated: “It was [almost literally] crying jag time.”...

[Zoomcast #7] Recurring income model: Memberships

Apr 26, 2022

Hey there! Here's this week's mini-workshop (17:11 minutes). Among other...

Don’t grab the wrong Quick Access Tool!

Apr 4, 2022

We select the wrong icon and go back to the beginning of our PowerPoint slideshow. Not to Slide 11. And we’re in front of a potential client. We tap ‘Quick Print’ instead of ‘Read Aloud’... and an 85-page document spits out of our printer. Enough, already! ...

[Zoomcast #6] Making website images user-friendly

Mar 28, 2022

Hey there! Here's this week's mini-workshop (19:29 minutes). Among other...

[QW18] A scanner “Oops!” fix

Mar 7, 2022

[ Quick Win posts – QWs – are brief items to help non-overwhelm your day. Enjoy! ] Ooookay … I’ve had my flatbed scanner (a Canon MP Navigator EX) for years. Never a moment of trouble from it. Thanks, Canon! You'd t.h.i.n.k. I'd have it all figured out...

[Zoomcast #5] Domains and your brand

Mar 6, 2022

Hey there! Here's our next mini-workshop (8:17 minutes). It's about a term...

‘Titanic’ lessons in strategic management (and it’s not what you think!) [Redux]

Feb 7, 2022

In June 2019, I reissued an updated version of this article. And the world imploded over a virus eight months later. Late last year, I thought about this piece and asked myself: "Kathie, have you followed your advice, even with a pandemic?" Pretty much, I...

[Zoomcast #4] Pinterest and outsourcing tips

Feb 1, 2022

Hey there! Here's this week's mini-workshop. (8:07 minutes). Among other...

[Zoomcast #3] Embedding a YouTube video into a blogpost

Jan 24, 2022

Hey there! This week's mini-workshop (4:28 minutes) wasn't planned as part of...

[Zoomcast #2] Capture leads by offering value

Jan 17, 2022

Here's our next mini-workshop (8:34 minutes). Karen Estrin (LocalWerx founder...

[Zoomcast #1] Who we are plus website lead gen basics

Jan 12, 2022

Hey there! My tech buddy, Karen Estrin (LocalWerx founder + marketing...

[QW17] Test your site again AFTER it launches!

Jan 10, 2022

[ Quick Win posts – QWs – are brief items to help non-overwhelm your day. Enjoy! ] I've discovered many people have this resolution in January: "THIS is the year I get my website!" If that's you, let me share this surprising tip: [QW17] Test your site again...

Guest Appearance: “How to create Non-Overwhelm in your business”

Nov 23, 2021

When Danielle "Dani" Hamlet asked me to guest on her Discovery Call Podcast, neither of us had any idea what would happen next. It was amazing. Early this month, Dani asked me to share website ease of use ('usability') tips for her listeners, helping them take a...